Info

Date: 2022 – 2023

Client: Franchise Πουκαμισάς

Skills: Adobe Photoshop, Illustrator, Google Web Designer

Keywords: Branding, Digital advertising

Location: Athens (GR)

Description

Frontistiria Poukamisas, founded in 1989 in Piraeus as the first supportive educational center. Today the group is active in the following sections: Primary, Middle and High School Support, Robotics for kids, Computer Lessons, Language Centers, E-Learning Seminary, Publications and seminars for educators.

The Poukamisas Group is also active in the field of Franchise.

It offers the opportunity for entrepreneurs and individuals in the education sector to open their own tutorial centers.

Our goal was to revamp and enhance the corporate image of Franchise Poukamisas Group on social media. My role was to oversee the Facebook and Instagram pages to ensure consistency based on the monthly marketing plan, maintain coherence, and, of course, make them aesthetically appealing. Below, you will find a sample of campaigns that have run on Google, Facebook, and Instagram.

Digital Advertising

  • Awareness & re marketing Google Ads (Static & HTML5)

Deliverable sizes for Desktop: 300x250px, 300x600px, 728x90px, 970x250px.

    Deliverable sizes for Mobile: 300x250px

  • Social Media Campaigns:  Feed Ads, Carousel Ads
  • Monthly Campaign Plan: 8 posts per week & 2 stories in Facebook and Instagram profile pages.


SoMe Content

Through our social media pages, we wanted to communicate to our audience the size, prestige, and evolution of Poukamisas group. Using established statistics related to the opening of tutorial centers across Greece, the increase in the number of students over the years, as well as the trust shown by teachers, we aimed to demonstrate to potential partners that investing in the Group is a secure choice.