poukamisas – Elli

Info

Date: 2022 – 2023

Client: Όμιλος Φροντιστηρίων Πουκαμισάς

Skills: Adobe Photoshop, Illoustrator, Google Web Designer

Keywords: Branding, Digital advertising

Location: Athens (GR)

Description

Frontistiria Poukamisas, founded in 1989 in Piraeus as the first supportive educational center. Today the group is active in the following sections: Primary, Middle and High School Support, Robotics for kids, Computer Lessons, Language Centers, E-Learning Seminary, Publications and seminars for educators.

Our goal was to revamp and enhance the corporate image of Poukamisas Group on social media while simultaneously achieving an increase in enrollments across all departments. My role was to oversee the Facebook and Instagram pages to ensure consistency based on the monthly marketing plan, maintain coherence, and, of course, make them aesthetically appealing. Below, you will find a sample of campaigns that have run on Google, Facebook, and Instagram.”

Digital Advertising

Awareness & re marketing Google Ads (Static & HTML5)

Deliverable sizes for Desktop: 300x250px, 300x600px, 728x90px, 970x250px.

Deliverable sizes for Mobile: 300x250px

Social Media Campaigns: Feed Ads, Carousel Ads
Monthly Campaign Plan: 8 posts per week & 2 stories in Facebook and Instagram profile pages.

<br />

SoMe Content

Our aim was to establish a presence on social media platforms targeting both parents and students, where we could showcase all the educational domains within the Group. Also to build a relationship of trust between Poukamisas Tutorials and parents/students. Through our pages, we wanted the audience to stay informed about the latest news, not only related to our institution but also pertaining to education in general.We aimed to provide students (from elementary to high school) with engaging tips and quizzes, offering interesting insights into their subjects and study habits. Meanwhile, parents could rest assured that their child would receive the utmost attention and assistance in their education.