Info
Date: 2020 – 2023
Client: Gate of Thrombs
Skills: Adobe Photoshop, Illoustrator, Google Web Designer
Keywords: Branding, Digital advertising
Location: Athens (GR)
Description
LEO Pharma Hellas has launched “Gate of Thrombs Live”, a dedicated helpline offering guidance and support to patients with thrombosis. Staffed by specialized healthcare professionals, the service provides information on treatment, disease management tools, and answers to related questions. Advice is based on medical guidelines and expert consultation, aiming to support both patients and caregivers with reliable, accessible information.
Digital Advertising
- Awareness & re marketing Google Ads (Static & HTML5)
Deliverable sizes for Desktop: 300x250px, 300x600px, 728x90px, 970x250px.
Deliverable sizes for Mobile: 300x250px
- Social Media Campaigns: Feed Ads, Carousel Ads
- Monthly Campaign Plan: 8 posts per week & 2 stories in Facebook and Instagram profile pages.
SoMe Content
For Gate of Thrombs, we developed a holistic social media strategy designed to inform, engage, and support patients and caregivers. Our communication pillars focused on four key areas: Pregnancy & Thrombosis, Thrombosis, Cancer & Thrombosis, and the Thrombosis Helpline.
To keep the content both structured and versatile, each pillar was further divided into Articles, Direct Posts, Quizzes, Indirect Posts, Tips, and Statistics. This ensured that users could access reliable information from multiple angles—scientific, practical, and interactive—while always staying connected to the campaign’s core mission: prevention and awareness.
Instead of using heavy or somber visuals, we embraced a lighter, uplifting, and approachable aesthetic. The goal was to make users feel informed without being overwhelmed, inspired rather than discouraged, and supported by a trustworthy digital community.
The result was a consistent, engaging, and visually appealing social presence that not only raised awareness but also invited users to take an active role in their health journey.
