Info

Date: 2017

Client: Foot Locker HQ EU

Skills: Adobe Photoshop, Illustrator, InDesign

Keywords: Outdoor advertising, Marketing, Print

Location: Vianen (NL)

Description

This is a small example of work during my internship at Foot Locker Europe. During that period I was part of the in-house marketing team, responsible for the visual side of the creative process.

Scrolling down you can see the final artworks of light boxes, hoardings and 3D mock ups.

Media Windows

My role for this project was to create two display light-boxes for the Foot Locker store in Lijnbaan in Rotterdam.

The project consisted from two media windows, one for the left side (1345mm x 2950mm) and one for the right side (4760 x 2765mm) of the store.

We had to take into consideration that the visuals would be placed in between the metallic pillars, so their design and placement should be done according to these limitations.

In comparison with the regular displays, light boxes are eye-catching and they enhance awareness to the customer.

Advertising Hoardings

In the images below you can see some presentations of hoardings (advertising boards) which are placed in front of the Foot Locker stores around Europe, in order to to protect the public from site works and promote the opening dates of the new stores.