Info

Date: 2020 – 2023

Client: My Derma Atopic

Skills: Adobe Photoshop, Illoustrator, Google Web Designer

Keywords: Branding, Digital advertising

Location: Athens (GR)

Description

Atopic.myderma.info is an educational platform by LEO Pharma dedicated to atopic dermatitis. It provides reliable information on how to recognize, understand, and manage the condition — including guidance on daily care, symptoms, and practical tips for patients and caregivers.

Digital Advertising

Awareness & re marketing Google Ads (Static & HTML5)

  • Deliverable sizes for Desktop: 300x250px, 300x600px, 728x90px, 970x250px.
  • Deliverable sizes for Mobile: 300x250px
  • Social Media Campaigns:  Feed Ads, Carousel Ads
  • Monthly Campaign Plan: 8 posts per week & 2 stories in Facebook and Instagram profile pages.

Half Page (300×600)


Mobile Banner (300×250)


Leaderboard (728×90)


SoMe Content

Our goal was to create engaging and educational posts about atopic dermatitis in a way that felt approachable and uplifting — avoiding distressing imagery and instead using a more playful, user-friendly tone. Through this content, we aimed to raise awareness and encourage users to visit the website, where they could explore how to improve their daily lives while living with atopic dermatitis.
We also developed a dedicated series of posts focusing on children, offering guidance for parents on how to best support their little ones in everyday routines. At the same time, we encouraged interaction by inviting the community to share their own challenges and tips, turning personal experiences into valuable, “living” examples for others.
It is important to note that this initiative was never intended to replace professional medical advice, but rather to complement it by fostering awareness, support, and open dialogue.

Info

Date: 2020 – 2023

Client: My Derma Psoriasis

Skills: Adobe Photoshop, Illoustrator, Google Web Designer

Keywords: Branding, Digital advertising

Location: Athens (GR)

Description

Psoriasis.myderma.info is an educational platform by LEO Pharma dedicated to psoriasis. It provides reliable, easy-to-understand information to help patients and caregivers recognize the condition, understand treatment options, and manage daily life with psoriasis. The site aims to empower users with practical guidance, lifestyle tips, and resources that support better quality of life.


SoMe Content

Our goal with psoriasis.myderma.info was to deliver rich, user-centric content that educates and empowers people living with psoriasis — using a tone that’s informative yet friendly, never clinical or bleak. Through posts that avoid harsh visuals and instead feel accessible, we encouraged visitors to explore the site and discover practical strategies to improve their daily life with psoriasis.
We developed targeted content categories—such as treatments, lifestyle guidance, triggers, and patient stories—to address different facets of the condition. We also included a special focus on younger people and caregivers, offering insights and support for their particular needs.
Interaction was a key objective: we invited the community to share their questions, personal coping tips, and stories, transforming individual experiences into a collective resource. While we aimed to educate and support, we always positioned the content as complementary — not a replacement — to professional medical care.